The 2003 release of the Rolex Submariner 16610LV (Kermit) celebrated 50 years of the Rolex Submariner watch. It was the same as the 16610 (black-bezel Rolex Submariner) that had been around for years, and was a classic, but for its green bezel, hence the name 'Kermit'.
It gave the Submariner a fresh look. Green, being synonymous with Rolex since the mid-20th Century, had become the Rolex color. Initially, people weren't sure but soon came around to the idea, seeing the historical connection between the company and the color.
Then, in 2010 'The Kermit' was discontinued and out of its ashes evolved 'The Hulk'.
Living up to its name, 'The Hulk' was greener - with the color more prominent and featuring on the bezel and the dial. The material used was Cerachrom (ceramic), making it more scratch and corrosion resistant and the case was given a makeover with wider lugs and crown guards, giving 'The Hulk' a more substantial and distinctive look.
The Hulk has also recently been discontinued and a new reference has been born 126610LV going by the nickname ‘Starbucks’.