Ford, Kennedy, Reagan, Nixon, Roosevelt, Johnson… These are just some of the wearers of the Rolex Day Date in gold. A watch that represents success, hard work, status, character, power and respect has been chosen by many personalities as their daily beater, and there’s no wonder why.
The Rolex Day-Date reference 18038 is a significant model in Rolex's history, introduced in the late 1970s. It is part of the Day-Date family, which was first launched in 1956, and is notable for being a part of the "mid-size" generation of Day-Date watches, typically produced during the 1970s and 1980s.
The 18038 was produced during the late 1970s and early 1980s, marking the transition from acrylic to sapphire crystals in the Rolex lineup. The model was eventually replaced by the reference 18039 in the mid-1980s.