HEUER Camaro Dato 'Exotic Dial' Sold
Reference/Model: HEUER Camaro 30 ref. 73443T
Case: All Stainless Steel
Dimensions: 37mm excluding signed crown
Caliber: Valjoux 7734 Manual Wind
Strap: 20mm fitted handmade leather strap with
HEUER steel buckle (lugs are 19mm)
While many vintage Heuer models are now well-known by collectors and therefore have prices to match, one of the most stylish models from the late 1960s continues to fly under the radar; the Heuer Camaro.
Launched in 1968 and named after the Chevrolet Camaro as Jack Heuer wanted to strengthen Heuer’s position in the US market by aligning the brand with US motor racing and this muscle car, it was last seen in the 1972 catalog. The Camaro had one of the shortest production runs of all the models from the 60s and 70s, leading to their relative rarity today. The Heuer Camaro was the last series introduced before focus turned to the Chronomatic-powered watches of 1969. The Camaro was never sold with an automatic movement, and with Heuer focused on selling its new automatic chronograph models, the Camaro slipped out of production in 1972. However, Camaros aren’t that rare to see as a model, but some executions are, indeed, very difficult to find. And this is one of them.
In many ways, the Camaro is the sister-watch to the Heuer Carrera, with both models sharing similar dial, hands and movements. The difference is of course in the case, where the Camaro features a 37mm cushion-shape case. It’s beautifully finished, with a range of different surface finishes; the sunburst pattern on top of the case contrasts with the sharp sides of the case, which makes for a wonderful design. It’s not that hard to find a Camaro on the second-hand market, but finding some executions are and finding one in nice condition is more of a challenge. The issue tends to be the case itself, which can attract scratches and dings. In particular, it’s common to see the sunburst case pattern scratched and damaged. Unfortunately this leads people to try and polish the cases.
This particular reference 73443 with desirable ‘exotic dial’ and date at 6 is especially rare and hard to find. The panda dial with Tachy and orange accents make this model a sough-after within Heuer collectors. All original and looking great. The stainless steel cushion case remains untouched, never polished, conserving the sunburst finish and razor sharp edges. The watch features a plexi crystal which sits proud of the case and has a soft curve. Original signed crown. Screw-down caseback with brushed finished and a reliable, signed and fully serviced by our watchmaker Valjoux 7734 inside which is running great, keeping time and all chrono functions working as they should. The watch is equipped with a handmade leather strap with a Heuer steel buckle.